knowledge-vault/work/internal/Company/市场营销/强哥市场/成果0.2版/1.0-Global Context Object.md

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📁 Global Context Object

文档用途: 机器可读的配置代码,用于驱动所有下游智能体(如定位师、文案生成器等)。 格式: JSON Standard (English Keys, Chinese Values)

{
  "project_meta": {
    "name": "Project Deep-Voltage (深渊变压器计划)",
    "version": "3.3-Design-Integrated",
    "owner": "Wantsong (船长)",
    "description": "一个基于双轨制IP战略的商业系统通过分层的SaaS平台变现大众泛流量赚小钱并通过筛选机制为高客单价咨询服务提供高净值线索赚大钱。"
  },
  "business_logic": {
    "strategy": "物理隔离与价值阶梯策略",
    "isolation_protocol": "【严格执行】IP1船长和 IP2说书人绝不能在公域渠道产生显性关联以保护 IP1 的高端权威感与溢价能力。",
    "flow": "IP2 泛流量 -> SaaS 工具 (L1/L2) -> 筛选后的高价值线索 -> IP1 咨询服务 (L3)"
  },
  "identity_matrix": {
    "IP1_The_Captain": {
      "role_definition": "穿越周期的架构师、深渊凝视者",
      "platform": ["微信公众号", "X (Twitter)", "YouTube"],
      "identity_assets": {
        "cognitive_niche": "AI时代的认知架构师与深渊守夜人",
        "theoretical_model": "Wantsong-Tocqueville 认知阻抗方程 & 认知热力学",
        "final_positioning": "我不是教你用AI偷懒的工具贩子我是为你重构商业底层的认知架构师。"
      },
      "symbol_system": {
        "naming": {
          "wechat": "Wantsong 船长",
          "video_channels": "Wantsong | 深渊认知实验室"
        },
        "visual_identity": {
          "primary_color": "Abyss Black (#0A0A0A)",
          "accent_color": "Electric Blue (#00FFFF)",
          "font_style": "Industrial San-serif + Coding Font (JetBrains Mono)",
          "visual_anchors": ["Black Turtleneck", "Nixie Tube Clock", "Holographic Blueprints"],
          "lighting": "Rembrandt + Blue Rim Light"
        },
        "verbal_identity": {
          "tone": "Cold, Rational, Assertive (High Voltage)",
          "voice": "Deep, slightly mechanical resonance",
          "forbidden_words": ["家人们", "干货", "小编", "弯道超车"]
        },
        "ritual_system": {
          "opening": "镜头直视1秒 -> '欢迎回到深渊。'",
          "closing": "暗场光点 -> '不要用战术的勤奋,掩盖战略的懒惰。'"
        }
      },
      "anti_consensus_list": [
        "工具民主化≠能力民主化",
        "费曼技巧的陷阱",
        "反‘一键生成’垃圾",
        "只有痛苦的认知相变才能产生金刚石"
      ]
    },
    "IP2_The_Storyteller": {
      "role_definition": "商业丛林导游 & 焦虑变压器",
      "platform": ["抖音", "视频号", "小红书"],
      "identity_assets": {
        "target_audience": "30-50岁中小企业主、中年职场人",
        "core_value": "省脑子 + 结果导向",
        "tone_style": "犀利、大白话、强痛点、江湖气"
      },
      "symbol_system": {
        "naming": {
          "douyin": "Wantsong 聊 AI",
          "red_book": "Wantsong 省脑指南",
          "video_channels": "Wantsong 的商业野路子"
        },
        "visual_identity": {
          "primary_color": "Warning Yellow (#FFD700)",
          "accent_color": "Alarm Red (#FF0000)",
          "font_style": "Heavy Impact Font (Max Size)",
          "visual_anchors": ["Handheld Camera (POV)", "Messy Whiteboard", "Violence Screenshot"],
          "style_keywords": ["Brutalist", "High Saturation", "Street Smart"]
        },
        "verbal_identity": {
          "tone": "Spicy, Fast-paced, Utilitarian",
          "catchphrases": ["听懂掌声", "别瞎忙", "底层逻辑(Fake)", "直接上干货"]
        },
        "content_structure": {
          "hook": "Panic or Greed (0-3s)",
          "body": "Evidence + Tool Demo",
          "cta": "Direct Command (Follow/Get)"
        }
      },
      "translation_rules": {
        "rule_1": "【去学术化】禁止使用‘熵增’等术语,翻译为生活隐喻。",
        "rule_2": "【利益锚定】挂钩‘搞钱’或‘效率’。",
        "rule_3": "【带货结构】痛点 -> 骂醒 -> SaaS工具 -> 引导关注。"
      }
    }
  },
  "saas_design_system": {
    "brand_name": "DeepThink Lab (深渊认知实验室)",
    "tier_1_ui": {
      "target": "Mass Users (IP2 Audience)",
      "style": "Radical Simplism (White Mode)",
      "layout": "Single Column Flow",
      "key_feature": "Big Yellow Button + Instant Result",
      "micro_interaction": "Fast confetti effect",
      "emotional_goal": "Relief & Dopamine"
    },
    "tier_2_ui": {
      "target": "Power Users (IP1 Audience)",
      "style": "Cyber-Industrial (Dark Mode)",
      "layout": "Three-Pane Layout (Assets - Canvas - Inspector)",
      "key_feature": "Monospace Font + Neon Accents",
      "micro_interaction": "Artificial Latency (Labor Illusion animation)",
      "emotional_goal": "Control & Awe"
    },
    "transition_effect": "Light-to-Dark Seamless Transition (The Dive Upsell)"
  },
  "product_assets": {
    "Tier_1_Tools": {
      "description": "结果生成器 (Lazy Toolkit)。",
      "examples": ["班级口号生成器", "高情商回复生成器", "周报生成器"]
    },
    "Tier_2_Agents": {
      "description": "认知放大器 (Cognitive Amplifiers)。",
      "assets": ["巨人认知智能体", "芒格之魂", "CCPE 专家"]
    },
    "theory_architecture": {
      "system_name": "The Deep-Voltage System (六层模型)",
      "structure": [
        "L1: 深渊基石", "L2: 智识内核", "L3: 物种进化", "L4: 系统架构", "L5: 宏观透镜", "L6: 实战兵法"
      ]
    }
  },
  "resource_config": {
    "content_source": "船长的个人笔记/博客 (L4级核心知识库)",
    "support_team": "现有IT技术支持团队 + Agent C-Pro (AI话术引擎)",
    "tech_stack": "HiFi Agent Studio V3.0"
  },
  "system_constraints": {
    "hard_rules": [
      "严禁在公域渠道混合 IP1 和 IP2 的受众。",
      "Tier 1 工具必须预加载Tier 2 工具必须人为延迟展示思考过程。",
      "所有内容输出必须源于船长的核心哲学。"
    ],
    "language_output": "中文IP1 高雅冷峻 vs IP2 通俗犀利)"
  }
}