video-workbench/projects/2026-07-01-为什么是我们/slides/s19/s19-v1-design.md

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S-19 Slide Design V1

Status

  • Status: production-light design.
  • Source page: P19.
  • Page title: 我们的商业差异成立,但不是天然成立.
  • Line: production-light.
  • Review: none.
  • Write policy: append-only; overwrite allowed: no.

Design Purpose

S-19 是内部清醒页。前面已经讲清“客户为什么选择我们”,这一页必须把销售从过度自信拉回到可证明的作战状态:

差异不是喊出来的,必须靠案例、工具、流程、评测和团队复制能力证明。

本页要保留信心,但信心来自证据链,不来自口号。

Visual Concept

画面是“AI 深水航道上的五座证据链灯塔”。左侧是一个尚未完全点亮的“商业差异”核心标记,右侧沿着深水航道排列五座灯塔 / 证明支柱:

  • 案例
  • 工具
  • 流程
  • 评测
  • 复制

灯塔状态不完全相同:有些已经亮起,有些正在建设,有些显示“需产品化”。整体是销售作战图里的证据链,不是庆功页。

Text / Typography Plan

Title:

我们的商业差异成立,但不是天然成立

Core judgment:

差异不是喊出来的,必须被证明

Support labels:

案例 / 工具 / 流程 / 评测 / 复制

Status labels:

有基础 / 待补齐 / 需产品化

Bottom line:

清醒的信心,比盲目的信心更值钱

Typography should use bold modern Chinese sans-serif, high-contrast white and pale blue, with restrained gold for the proof chain.

Layout

  • Top safe area: title.
  • Left third: “商业差异” signal marker, partially connected to the route map.
  • Right two thirds: five evidence lighthouses / proof pillars on the route line.
  • Bottom band: short gold-white closing line.
  • Background: deep navy-black AI maritime route map with radar and compass geometry.

Constraints / Avoid

  • Do not imply every proof is already complete.
  • Do not bash platforms or AI development companies.
  • Do not turn the page into a dense dashboard.
  • Do not add raw source paragraphs.
  • Do not use cartoon ships, humanoid robots, real people, or brand logos.